How to Turn Your Network Into a Referral Engine
By Salvatore P. Incorvaia, MPA, AIC, BNC | Network in Action – Power Team Carolinas In our last conversation, we explored the idea of building your Web of Success, a deliberate network of trusted relationships that catch opportunities even when you’re not in the room. But once you’ve built the web, the next question is: How do I scale it without burning out? How do I turn great connections into consistent business? That’s where activation comes in. 1. From Network to Ecosystem A network is a list of names. An ecosystem is a living, breathing system where everyone grows together. To scale your web, start by identifying your “core collaborators”, the 3–5 people in your network who: Understand your value Share aligned audiences Are already referring (or willing to) These aren’t just connections; they’re ecosystem partners . Invest in them first. Pro tip: Schedule recurring 1:1s with your top 3 every month. Not to pitch, but to strategize how you can help ea...